Marina van Goor graduated in 2008 at the Gerrit Rietveld Academy Amsterdam, Designlab. After her graduation she started creative studio MVGCA in Amsterdam, focussed on transformational design for shaping the world of tomorrow. She designs creative solutions to complex projects ( with the focus on societal issues) and is comfortable to act in complex issues related to our fast changing world in which linear thinking does not work any more and new approaches are needed.
"Starting as a corporate lawyer, Marina van Goor switched careers after studying design at the Gerrit Rietveld Academie. Under the name MVGCA, she works as a strategic designer on projects that focus on current issues. Through her work, she aims to reveal deeply rooted structures and ways of thinking that influence society and organizations. She brings different fields, like academia, business and the creative industry, together to create cross-disciplinary work.
Marina develops concepts and then chooses a fitting format to bring them to life, whether that’s a film, an installation, a piece of furniture or even a company." ( text: Creative Mornings)